Jaime Perlman Studio is a creative direction agency and consultancy which shapes bespoke campaigns for leading global fashion brands and independent labels. The studio specializes in communicating sustainability from brand to consumer and ideating more conscious storytelling content. Jaime Perlman Studio also publishes More Or Less, the first magazine devoted to raising awareness about sustainability in the fashion industry.
Jaime Perlman began her career in New York, working with Anna Wintour at American Vogue. In 2005, she relocated to London as Art Director and eventually Creative Director of British Vogue. During her tenure, she built close creative relationships with photographers Alasdair McLellan, Angelo Pennetta, Colin Dodgson, Craig McDean, Glen Luchford, Harley Weir, Jamie Hawkesworth, Juergen Teller, Mert and Marcus, Nick Knight, Oliver Hadlee Pearch, Paolo Roversi, Tim Walker, Tyrone Lebon and Zoe Ghertner.
Perlman is a leading authority on fashion film and digital content. In 2009, she launched one of the world's first fashion film platforms, TEST, where she collaborated with young British fashion designers making films to promote their seasonal collections. She has been a panel member for the British Fashion Council's Fashion Film initiative, and has art directed and commissioned films for Vogue Video and for commercial clients. She has publicly spoken about fashion and moving image in Beijing, Singapore, New York and London.